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The marketing game! : with student CD-Rom /

Mason, Charlotte H.

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2002. - xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.)

System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection. Includes index.

ISBN: 0256139881 0072513802

LCCN: 2001278794

Subjects--Topical Terms:
Marketing--Decision making.
Management games.

LC Class. No.: HF5415.135 / .M39 2002

Dewey Class. No.: 658.8/02

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