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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - 7th ed. - Hoboken, NJ : John Wiley, c2005. - xii, 356 p. : ill. ; 23 cm.

Includes index.

ISBN: 0471484261 (pbk.)

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Marketing Management --M211,

Dewey Class. No.: 658.8

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