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Enterprise marketing management : the new science of marketing /

Sutton, Dave, 1963-

Enterprise marketing management : the new science of marketing / Dave Sutton and Tom Klein. - Hoboken, N.J. : J. Wiley & Sons, c2003. - xvi, 224 p. : ill., map ; 24 cm.

Includes index.

ISBN: 0471267724 (cloth : alk. paper)

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Marketing Management, --M211,

LC Class. No.: HF5415.13 / .S992 2003

Dewey Class. No.: 658.8

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