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Why they buy : American consumers inside and out /

Settle, Robert B.

Why they buy : American consumers inside and out / Robert B. Settle, Pamela L. Alreck. - New York : Wiley, c1986. - xiv, 351 p. ; 24 cm.

Includes index.

ISBN: 0471844578

Subjects--Topical Terms:
Consumers--United States.
Consumers' preferences--United States.
Brand choice--United States.

LC Class. No.: HC110.C6 / S48 1986

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