The McGraw-Hill guide to writing a high-impact business plan: a proven blueprint for entrepreneurs /

Arkebauer, James B., 1939-

The McGraw-Hill guide to writing a high-impact business plan: a proven blueprint for entrepreneurs / Guide to writing a high-impact business plan James B. Arkebauer. - New York : McGraw-Hill, c1995. - p. cm.

Includes index.

Includes index.

Introduction: Operating Your Company on Paper -- 1. Today, You Need a New Type of Plan -- 2. Start with a Definitive Purpose -- 3. The Heart of the Plan: The Business Description -- 4. The Market: Who Are They? -- 5. The Market Strategy: How to Get to Them -- 6. The Operations Plan - Basic Nuts and Bolts -- 7. Create a Schedule - Break It Down Point by Point -- 8. Presenting the High-Impact Management Team -- 9. The Financials - Strut Your Numbers -- Epilogue: Failing to Plan Is Planning to Fail -- Appendix A: Sample Business Plan -- Appendix B: Business Plan Glossary -- Appendix C: Sources of Everything.

0070030596 007003060X (pbk.)


Strategic planning--Handbooks, manuals, etc.
Proposal writing in business--Handbooks, manuals, etc.
Petites et moyennes entreprises--Gestion--Guides, manuels, etc.
Planification strat?egique.
Affaires--R?edaction de projets.
Plan d'affaires.

HD30.28 / .A75 1995

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