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The First integrated marketing communications effectiveness awards 2005 : winning case studies /

The First integrated marketing communications effectiveness awards 2005 : winning case studies / edited by Jerry G. Kliatchko. - Manila : Cacho Pub. House, c2006. - x, 145 p. : ill.

ISBN: 978-971-19-0225-4

Subjects--Topical Terms:
Communication in marketing--Case studies.
Marketing--Case studies.

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