MARC details
| 000 -LEADER |
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| fixed length control field |
03739nam a22002773a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00027039626 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230331143736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230331b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UPMin |
| Transcribing agency |
UP Min |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.2 2022 M21 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
G833 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Gubac, Joanna Paula A., |
| Relator term |
author |
| 9 (RLIN) |
3161 |
| 245 #2 - TITLE STATEMENT |
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| Title |
A strategic plan for Maui Teriyaki Mamo's Fried Chicken Co. / |
| Statement of responsibility, etc. |
Joanna Paula A. Gubac |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
67 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis (Master in Management) -- University of the Philippines Mindanao, July 2022 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Maui Teriyaki Mamo's Fried Chicken Co., (Maui) is a micro food enterprise offering a variety of flavorful food specializing in fried and teriyaki chicken. This entity is a family restobar, resembling both a restaurant and a bar, located at the heart of the city ? Taboan, Matina Town Square, Davao City. The business serves a variety of food and liquor in its menu. As a business entity surrounded with many competitors coupled with the restrictions of the COVID-19 pandemic, Mai is facing challenges that affect the efficiency and sustainability of its restobar business. The creation of this paper aims to determine the optical strategic options for Maui to help it achieve its corporate objectives. The penetration of this strategic plan was guided by Kotler's Strategic Plan Model (2003) and Hanes? ABCDE Model (2020). Strategic planning focuses on integrating organization and human resources management, marketing, finance, operations, and information systems to achieve organizational objectives. It is a process in which organizations assess themselves and their environment, devise plans, implement these plans, and monitor the strategies formulated. the entity had a below average ability to respond to external factors. the organization had yet to respond to market opportunities such as the accessibility of social media, millennials? food culture/food consumption, and adaptation of technologies available to small businesses. Maui also responded poorly to the threats posed by its competitors. Maui had an average internal position in maximizing is strengths and minimizing its weaknesses. Despite its increasing number of customers prior to the COVID-19 pandemic, the business still lacked promotional activities to increase its revenue. also, its manual recording of daily expenses, inventory, and sales posed a weakness in its daily operational efficiency. To identify the strategic alternatives for Maui, the Internal-External (IE), and the Strengths, Weaknesses, Opportunities and Threats (SWOT) were used. the optimal strategy was selected using the Quantitative Strategic Planning Matrix (QSPM). This strategic plan recommends operational efficiency improvement as Maui's first phase strategy. To further improve the business, market penetration is recommended as a second phase strategy. The implementation of phased strategies will significantly increase sales performance and brand image of the business. Within 202302025, it is expected that Maui will achieve the proposed goals ? increase its market reach, increase its profitability, migrate processes into paperless platforms, and conduct employee training quarterly, allowing Maui to gain a competitive advantage. Successful implementation of these strategies is expected to bring in a net income of PhP 2.28 million by the end of 2025 driven by a substantial increase in revenue. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Policy and Strategic Management |
| Curriculum code |
M241, |
| Source of term or code |
MM, School of Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lopez, Rodgessa A., |
| Relator term |
adviser |
| 9 (RLIN) |
3040 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gomez, Aurelia Luzviminda V., |
| Relator term |
adviser |
| 9 (RLIN) |
906 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
