The fine art of advertising : (Record no. 13479)

MARC details
000 -LEADER
fixed length control field 01194cam a22003134a 4500
001 - CONTROL NUMBER
control field 13045212
003 - CONTROL NUMBER IDENTIFIER
control field UPMIN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230130102824.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030102s2002 nyua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003041502
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1584792221
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC998.5.A1
Item number H64 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6/7/09730904
Edition number 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) NC998.5.A1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) H64 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, Barry
Fuller form of name (Barry Howard),
Dates associated with a name 1946-
9 (RLIN) 1701
245 14 - TITLE STATEMENT
Title The fine art of advertising :
Remainder of title irreverent, irrepressible, irresistibly, ironic /
Statement of responsibility, etc. Barry Hoffman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Stewart, Tabori & Chang,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 143 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 143).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial art
Geographic subdivision United States
General subdivision History
Chronological subdivision 20th century.
9 (RLIN) 1702
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Principles of Public Relations and Advertising
Curriculum code COMA 108
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a FO
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Status Collection Home library Current library Shelving location Date acquired Source of acquisition Accession Number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Circulating College of Humanities and Social Sciences University Library Regular Circulation 2012-07-09 Purchased CHSS-3124   NC998.5.A1 H64 2002 3UPML00024281 2023-06-13 2023-01-30 Book
 
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