Marketing, (Record no. 16345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642cam a22002051 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531145551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 730119s1964 nyu b 000 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | OClU |
| Modifying agency | OCoLC |
| -- | Uk |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M296 1964 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .M296 1964 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Matthews, John B. |
| 9 (RLIN) | 12198 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing, |
| Remainder of title | an introductory analysis |
| Statement of responsibility, etc. | [by] John B. Matthews, Jr. [and others] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | [1964] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 612p. |
| Other physical details | illus. |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 5200 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management |
| 9 (RLIN) | 12199 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | 2023-05-31 | 2023-05-31 | 2023-05-31 | Book |