A managerial introduction to marketing / (Record no. 16352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00891cam a2200253 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531145553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 750708s1976 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135501865 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S87 1976 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .S87 1976 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Staudt, Thomas A. |
| 9 (RLIN) | 12217 |
| 245 12 - TITLE STATEMENT | |
| Title | A managerial introduction to marketing / |
| Statement of responsibility, etc. | Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 594 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 12218 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial management. |
| 9 (RLIN) | 1216 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 12219 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Donald Arthur, |
| Dates associated with a name | 1923- |
| Relator term | joint author. |
| 9 (RLIN) | 12220 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowersox, Donald J., |
| Relator term | joint author. |
| 9 (RLIN) | 12221 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | 2023-05-31 | 2023-05-31 | 2023-05-31 | Book |