Marketing management : (Record no. 16365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200169 4500 |
| 001 - CONTROL NUMBER | |
| control field | tlc00006339 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531145555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031124s1991 |||| ||||c| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135525144 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | K64 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 11391 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation, and control / |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood, Cliffs, NJ : |
| Name of publisher, distributor, etc. | Prentice-Hall , |
| Date of publication, distribution, etc. | c1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 361 p. : |
| Other physical details | ; |
| Dimensions | 27 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 5200 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | 2023-05-31 | 100.00 | SOM-gd1479 | HF5415.13 K64 1991 ins. man. | 3UPML00005681 | 2023-05-31 | 2023-05-31 | Book |