Applications in basic marketing: (Record no. 16372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006349235 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531145556.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072864710 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | M369 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 12261 |
| 245 00 - TITLE STATEMENT | |
| Title | Applications in basic marketing: |
| Remainder of title | clippings from the popular business Press / |
| Statement of responsibility, etc. | William D. Perreault and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2005-2006 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 215 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 5200 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E.Jerome. |
| 9 (RLIN) | 12262 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | Regular Circulation | 2023-05-31 | SOM-gd3044 | HF5415.13 M369 2005 | 3UPML00019184 | 2023-05-31 | 2023-05-31 | Book |