MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01194cam a22003134a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
UPMIN-00000000494 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230601131021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001228s2001 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0875847641 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.B585 2001 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.55 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
B585 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blattberg, Robert C., |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
12355 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer equity : |
| Remainder of title |
building and managing relationships as valuable assets / |
| Statement of responsibility, etc. |
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 228 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 9 (RLIN) |
12356 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| General subdivision |
Marketing. |
| 9 (RLIN) |
12357 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
12183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty. |
| 9 (RLIN) |
12358 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
Marketing Management |
| Curriculum code |
M211, |
| Source of term or code |
MM, School of Management |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
Introduction to Marketing Management |
| Curriculum code |
MGT155, |
| Source of term or code |
BSABE, School of Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Getz, Gary, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
12359 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thomas, Jacquelyn S., |
| Dates associated with a name |
1969- |
| 9 (RLIN) |
12360 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fo |
