Cases in marketing research / (Record no. 16420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | tlc00000533 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230601131022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 820524s1982 ilua 00010 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 80065813 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030576369 (pbk.) |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .Z53 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | Z55 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 19 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in marketing research / |
| Statement of responsibility, etc. | William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Case studies. |
| 9 (RLIN) | 12373 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lundstrom, William J. |
| 9 (RLIN) | 12374 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sciglimpaglia, Donald M. |
| 9 (RLIN) | 12375 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | University Library | University Library | 2023-06-01 | SOM-gd184 | HF5415.3 Z55 | 3UPML00005516 | 2023-06-01 | 2023-06-01 | Book |