The mobile marketing revolution : (Record no. 16566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01394cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00022126027 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602104629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120118s2012 nyuab 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071788182 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071788182 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5548.32 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .A4547 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | The Asia Foundation. |
| Terms of availability | Gift |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alpert, Jed. |
| 9 (RLIN) | 12748 |
| 245 14 - TITLE STATEMENT | |
| Title | The mobile marketing revolution : |
| Remainder of title | how your brand can have a one-to-one conversation with everyone / |
| Statement of responsibility, etc. | by Jed Alpert. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 223 p. : |
| Other physical details | ill., map ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 9 (RLIN) | 9761 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Fo |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | Regular Circulation | 2023-06-02 | SOM-gd3664 | HF5548.32 .A4547 2012 | 3UPML00019762 | 2023-06-02 | 2023-06-02 | Book |