Advertising : (Record no. 16788)

MARC details
000 -LEADER
fixed length control field 00739cam a22002414a 4500
001 - CONTROL NUMBER
control field UPMIN-00006230899
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230603145606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000313s2001 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130852201 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5821
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .L268 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald,
Dates associated with a name 1940-
9 (RLIN) 13187
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title a framework /
Statement of responsibility, etc. W. Ronald Lane, J. Thomas Russell.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 378 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Russell, Thomas,
Dates associated with a name 1941-
9 (RLIN) 13188
Holdings
Withdrawn status Lost status Damaged status Status Collection Home library Current library Shelving location Date acquired Accession Number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Circulating School of Management University Library Regular Circulation 2023-06-03 CHSS-gd5312   HF5821 .L268 2001 3UPML00024313 2023-06-03 2023-06-03 Book
 
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