The new positioning : (Record no. 16842)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00000005651 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606104009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950517s1995 nyu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070652910 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.2 |
| Item number | .T76 1996 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5827.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | T76 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/11 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 9 (RLIN) | 13347 |
| 245 14 - TITLE STATEMENT | |
| Title | The new positioning : |
| Remainder of title | the latest on the world's #1 business strategy / |
| Statement of responsibility, etc. | Jack Trout with Steve Rivkin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 173 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Sequel to: Positioning / Al Ries and Jack Trout. c1986. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning (Advertising) |
| 9 (RLIN) | 13348 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | SOM1 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 13349 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| Title of a work | Positioning. |
| 9 (RLIN) | 13350 |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulating | School of Management | University Library | Regular Circulation | 2023-06-06 | SOM-299 | HF5827.2 .T76 1996 HF5827.2 T76 1996 | 3UPML00004986 | 2023-06-06 | 2023-06-06 | Book |