MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02672nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230928164000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230726b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UPMin |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2022 A6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
L33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Labio, Princess Annielour L. |
| Relator term |
author |
| 9 (RLIN) |
23205 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The art of entrepreneurial pursuit : |
| Remainder of title |
social commerce through the lived experiences of facebook live-sellers in the Philippines / |
| Statement of responsibility, etc. |
Princess Annielour L. Labio |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
60 leaves |
| 502 ## - DISSERTATION NOTE |
|---|
| Degree type |
Thesis (BS Anthropology) -- |
| Name of granting institution |
University of the Philippines Mindanao, |
| Year degree granted |
June 2022 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Dennison, Bourdage-Braun, and Chetuparambil (2009, 2) strongly emphasize that”…social commerce is [the concept of] word of mouth applied to e-commerce”. This has been found advantageous to sellers and buyers alike as it is offers lower production costs, but higher engagements and sales. Live s-commerce offers a dynamic mode of online shopping wherein goods are (virtually) introduced to consumers in real-time by the streamer/s. its audio-visual system enables viewers to “assess” commodities as if they were physically present in a store. (Wongkitrungrueng and Assarut 2020). There is a need to observe and analyze the mechanisms involved in social commerce for its utilization is rapidly increasing amid the ongoing pandemic. The present study has the following objectives: (1) to identify issues in social commerce; (2) to describe the experiences of the actors involved, that is, live sellers; and (3) to determine whether cultural norms/practices affect social commerce transactions. The findings of the study suggest that economic studies should delve more into entrepreneurs’ point of view so as to have a clearer picture of what a market is, its function, and how it operates. The mechanisms behind live s-commerce are not merely anchored in technological features, but also in other factors such as language, atmosphere, and social interactions. It is a type of social commerce that is more dynamic, yet extremely complex in terms of organization and process. Social commerce is a cultural phenomenon as well as due to the evident presence of local constructs and concepts within its entire system. Norms and practices dating back centuries ago are still being materialized in spite of the reducible and waning effects of modern technology. Exchanges are extended to the real world, solidified by personal interactions, and reinforced through recurring meetings. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
Undergraduate thesis |
| Curriculum code |
ANTH 200b |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cabazares, Janus Ruel T. |
| Relator term |
adviser |
| 9 (RLIN) |
23206 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
| Suppress in OPAC |
No |
