MARC details
| 000 -LEADER |
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| fixed length control field |
03680nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240313112136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240130b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.2 2023 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
M21 V556 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Viloan, Catherine E. |
| Relator term |
author |
| 9 (RLIN) |
24838 |
| 245 ## - TITLE STATEMENT |
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| Title |
Strategic plan for KF Nutri-Foods International, Inc. / |
| Statement of responsibility, etc. |
Catherine E. Viloan; Imee Marie A. Acopiado, Thaddeus R. Acuña, advisers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
129 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis |
| Degree type |
(Master in Management) -- |
| Name of granting institution |
University of the Philippines Mindanao, |
| Year degree granted |
2023 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
KF Nutri-Foods International, Inc. (KF) is a manufacturing company managed by Mr. Gilbert Fernandez. Specializing in the production and export of nutritious and high-quality banana chips. KF has gained a strong foothold in the global market. The company offers a diverse range of sweetened and unsweetened banana chips in various sizes and thicknesses, catering to different consumer preferences. With a presence in over twenty countries. KF has successfully captured a significant share of the export market, particularly in Europe, Japan, China, South Korea, and other countries. However, KF faces significant challenges that impact its financial performance and competitiveness. These challenges include underutilized production capacity due to a limited supply of Cardava bananas, inefficient satellite plant operations, and a lack of product differentiation. These issues have adverse effects on production costs, net operating income, and the company’s ability to compete in the export market. Fred David’s strategic framework was utilized in formulating strategies and aligning the company’s vision and mission. To ensure a thorough analysis of the business environment, industry analysis and competitor analysis were conducted using Michael Porter’s Five Forces and Josiah Go’s modified Business Model Canvas. These analyses have provided valuable insights into banana chips industry, revealing promising opportunities such as the growing demand for healthy snacks and untapped markets in the United States and the United Kingdom. However, the company faces various limitations that hinder its ability to exploit these opportunities, including a lack of product differentiation, inadequate sales and marketing resources, absence of globally recognized certification for food safety and quality standards, outdated machinery requiring upgrades and insufficient raw materials sourcing. To address these challenges and leverage the identified opportunities, KF has proposed strategic initiatives focused on market expansion, enhancing organizational and operational capabilities, and effective cash-flow management. These strategies aim to improve product differentiation, establish dedicated sales and marketing teams. Invest in research and development, ensure compliance with global food safety standards, upgrade facilities and equipment, and explore financing options to support expansion initiatives. By implementing these strategic initiatives, KF aims to overcome its challenges, optimize its financial performance, and position itself for sustained growth in the competitive banana chips industry. The company’s commitment to delivering superior products. Combined with strategic planning and execution, will drive its success in expanding market reach, improving operational efficiency, and securing a strong competitive advantage in the global marketplace. <br/> |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Policy and Strategic Management |
| Curriculum code |
M241 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Acopiado, Imee Marie A. |
| Relator term |
adviser |
| 9 (RLIN) |
3035 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Acuña, Thaddeus R. |
| Relator term |
adviser |
| 9 (RLIN) |
1550 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Fi |
| -- |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
| Suppress in OPAC |
No |
