MARC details
| 000 -LEADER |
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| fixed length control field |
02679nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240316153010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240226b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2023 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C54 T87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tupas, Trisha S. |
| Relator term |
author |
| 9 (RLIN) |
25203 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Design and development of a health communication campaign plan to promote diarrhea prevention and management behaviors among parents and primary child-caregivers of Brgy. Toril Proper, Davao City / |
| Statement of responsibility, etc. |
Trisha S. Tupas; Ma. Teresa R. Escano, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
157 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis |
| Degree type |
(BA Communication and Media Arts) |
| Name of granting institution |
University of the Philippines Mindanao, |
| Year degree granted |
2023 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Good health has always been a key element in building a productive society, however, there is a looming crisis particularly posing a grave threat for low- to middle-income countries like the Philippines, that is diarrhea. Diarrhea is a common disease that can be easily prevented and treated, however it is still persistent in killing billions worldwide (Moore, 2015). In Davao Region, there have been numerous diarrhea outbreak that occurred in 2022 alone. This study then, aimed to design and develop a health communication campaign plan to promote diarrhea prevention and management behaviors among parents and primary child-caregivers of Brgy. Toril Proper, Davao City. This study utilized a sequential explanatory mixed-method approach anchored in the theory of Health Belief Model. The quantitative data revealed that the target audience have high existing knowledge, prior exposure and practices, and ideal risk perception scores. It was also revealed that educational attainment, existing knowledge, and perceived severity influences the other variables of this study. The qualitative data on the other hand, revealed the knowledge gaps between community health experts and local officials when it comes to health communication. Also, it was revealed that the residents engage in unguided medication and self-diagnosing behavior which resulted in more negative outcomes during the 2022 diarrhea outbreak in the locale. This albeit having available diarrhea prevention messages. Thus, a health communication campaign plan entitled “Nay, dali ra ang depensa kontra diarrhea” was developed. The campaign plan was guided by the SBCC framework. Social marketing principles were also explored in identifying the communication strategies, tailored from the identified problems extracted from the formative evaluation.<br/> |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
UndergraduateThesis |
| Curriculum code |
COMA200 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Escano, Ma. Teresa R. |
| Relator term |
adviser |
| 9 (RLIN) |
23188 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fi |
| -- |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
| Suppress in OPAC |
No |
