MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02844cam a22004458i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22447104 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240412165547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220228s2022 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022004627 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032137537 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GV716 |
| Item number |
.S37 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796.06/88 |
| Edition number |
23/eng/20220228 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
GV716 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.S37 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schwarz, Eric C., |
| Relator term |
author. |
| 9 (RLIN) |
25533 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advanced theory and practice in sport marketing / |
| Statement of responsibility, etc. |
Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan and Kevin P. Cattani. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2208 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
MS Salazar (Recommending faculty) AY2022-2023 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master syllabus"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing. |
| 9 (RLIN) |
7712 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Curriculum code |
HMS298 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Curriculum code |
HMS241 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Curriculum code |
HMS217 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hunter, Jason D., |
| Relator term |
author. |
| 9 (RLIN) |
25534 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brannigan, Kyle J., |
| Relator term |
author. |
| 9 (RLIN) |
25535 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cattani, Kevin P., |
| Relator term |
author. |
| 9 (RLIN) |
25536 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Fo |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
