000 -LEADER |
fixed length control field |
02423cam a22003978i 4500 |
001 - CONTROL NUMBER |
control field |
21916528 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
UPMIN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20241120152210.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210225s2021 cau 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2021004777 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781544385686 |
Qualifying information |
(paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P96.A86 |
Item number |
F55 2021 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
808.06/63 |
Edition number |
23 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P96.A86 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
F55 2021 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Filak, Vincent F., |
Relator term |
author. |
9 (RLIN) |
26599 |
245 10 - TITLE STATEMENT |
Title |
Dynamics of media writing : |
Remainder of title |
adapt and connect / |
Statement of responsibility, etc. |
Vincent F. Filak. |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
1111 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Thousand Oaks : |
Name of producer, publisher, distributor, manufacturer |
SAGE Publishing, |
Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
pages cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index. |
500 ## - GENERAL NOTE |
General note |
NMGlova (Recommending faculty) AY2022-2023 |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career. The Third Edition highlights recent developments in writing for websites and blogs, new interviews with working journalists on recent changes in the industry, and updated examples to show success digital media writing strategies"-- |
Assigning source |
Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media |
General subdivision |
Authorship |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
26600 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Journalism. |
9 (RLIN) |
26601 |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
Main curriculum objective |
Fundamentals of Writing in Communication and Media |
Curriculum code |
CMA111 |
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
a |
Fo |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
0 |
b |
vip |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Book |
Suppress in OPAC |
No |