Willingness to pay for Davao artisanal chocolate of local residents / (Record no. 21024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02355nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113113953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250113b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2024 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A3 D67 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dorado, Erika Nicole P. |
| 9 (RLIN) | 26738 |
| 245 ## - TITLE STATEMENT | |
| Title | Willingness to pay for Davao artisanal chocolate of local residents / |
| Statement of responsibility, etc. | Erika Nicole P. Dorado; Rodgessa A. Lopez, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 79 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | (BS Agribusiness Economics) |
| Name of granting institution | University of the Philippines Mindanao, |
| Year degree granted | 2024 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The small-scale production of local high-quality chocolate is now a common trend in cacao-producing regions such as Davao City. However, the majority of the sales are attributed to tourists and not to local consumers. The study aims to assess the willingness to pay for Davao artisanal chocolates and identify significant factors that could influence the likelihood of paying. The study utilized both the Dichotomous Choice format and the Contingent Valuation method to determine the Willingness to Pay of Davao chocolate consumer for Davao artisanal chocolate. The study also employed a binary logistic regression model to determine the significant drivers that influenced the likelihood of the WTP for Davao artisanal chocolate. Out of the 184 responses collected through a survey tool, 81.52% of the Davao chocolate consumers were willing to pay for a 60-gram Davao artisanal chocolate bar for PhP 200. The average bid for the product was PhP 230. Younger chocolate consumers belonged to higher income households, and households with elderly member increased the likelihood of paying for Davao artisanal chocolate. Further, chocolate consumers who were aware Davao artisanal chocolates were being sold in the city, consumers who primarily bought chocolates as gifts, and consumers who bought chocolates in bundles positively influenced the probability of paying for a 60 gram Davao artisanal chocolate. The findings suggested that there is a local market for Davao artisanal chocolate and can be targeted to improve the market reach of the product. The need to raise awareness through promotions can also be derived from the findings. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Undergraduate Thesis |
| Curriculum code | ABE200b |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lopez, Rodgessa A. |
| Relator term | adviser |
| 9 (RLIN) | 3040 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| -- | Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | University Library | University Library | Archives and Records | 2025-01-13 | Gifts & Donations | UAR-T-gd3350 | LG993.5 2024 A3 D67 | 3UPML00041178 | 2025-01-13 | 2025-01-13 | Thesis |