MARC details
| 000 -LEADER |
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| fixed length control field |
02194nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250113141042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250113b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UPMin |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2024 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
A3 M34 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Magdales, Joyce D. |
| 9 (RLIN) |
26742 |
| 245 ## - TITLE STATEMENT |
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| Title |
Consumer preference for informational attributes of fresh pork meat in Davao City, Philippines / |
| Statement of responsibility, etc. |
Joyce D. Magdales; Miko Mariz C. Castro, adviser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
101 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis |
| Degree type |
(BS Agribusiness Economics) |
| Name of granting institution |
University of the Philippines Mindanao, |
| Year degree granted |
2024 |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Consumers are becoming more conscious in purchasing their food needs due to the rising cases of foodborne illnesses, oftenly linked to inadequate food safety practices. Furthermore, among meat sold at wet markets, pork exhibited the highest prevalence of Salmonella contamination. This study aims to analyze the importance of informational attributes such as origin, type of brand, and presence and absence of food safety certifications (HACCP ad GAHP) against food quality claims. Conjoint analysis was utilized to analyze consumer preference for information attributes to determine utility estimates and relative importance. In the preference model, origin (28.813%) and type of brand (28.701%) exhibited the highest relative importance, but brand displayed positive utilities. Two major segments of pork consumers (N=263) were clustered in terms of their informational preferences, namely origin-focused (36.474%) and brand conscious group (31.449%). Using binary logistic regression (N=225), the factors affecting preferences were age, household income, supermarket choice, health benefits motivator, and environmental concern motivator. Overall, branding plays an important in the decision-making processes of port consumers in Davao City. Thus, to bridge the gap in consumer understanding of food safety certifications, branding efforts can be intensified to emphasize the importance of certifications such as HACCP and GAHP in ensuring safe food.<br/> |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Undergraduate Thesis |
| Curriculum code |
ABE200b |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Castro, Miko Mariz C. |
| Relator term |
adviser |
| 9 (RLIN) |
3193 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| -- |
Fi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
| Suppress in OPAC |
No |
