MARC details
| 000 -LEADER |
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| fixed length control field |
02728nam a22002653a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00004543633 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230517165721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230517b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
UPMin |
| Modifying agency |
UPMin |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2010 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
A3 R58 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Rivera, Ray B. |
| 9 (RLIN) |
7105 |
| 245 ## - TITLE STATEMENT |
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| Title |
Assessment of the retail outlet choice and buying behavior of fresh fruit and vegetable buyers in General Santos City / |
| Statement of responsibility, etc. |
Ray B. Rivera |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
60 leaves; |
| Other physical details |
ill; |
| Dimensions |
28 cm. |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis, Undergraduate (BS Agribusiness Economics)--University of the Philippines Mindanao |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Since the retail industry continues to evolve, modernize and expand, the changes in the way consumers behave are apparent. In this study, two retail outlets were considered: namely Supermarket and Wet market since these retail types are the dominant players when it comes to retailing fresh fruits and vegetables in the chosen locale of the study. The retail outlet choice and fresh fruit and vegetable (FFV) buying behavior of consumers in General Santos City were analyzed using primary data. The information was elicited through household survey. Key-informant interviews were also done to augment the analysis of the study. The results from the Bivariate Tobit Model showed that the significant factor in the shopping behavior of those buyers who procure vegetables from wet market is the price of the commodity while for those who buy their fresh fruits from supermarkets, the speed of service was identified significant among the retail outlet attributes that were considered. These factors were perceived to be the primary drivers of customers to the said retail outlets based on the econometric output. Since customers are generally sensitive to price and are time-conscious, therefore, they would opt to buy from the retail option that could best serve the value of their money and time. From the result of this study, the buying trend of FFV shoppers are constantly changing and varying depending on their preference which held more pressure on the retail outlets regarding their capacity to compete in the market. Hence, the ability of a retail outlet to formulate customer-centric schemes in order to meet the demands of the consumers could provide them with positive impacts. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Vegetable buyers |
| Geographic subdivision |
General Santos City(Philippines) |
| General subdivision |
Behavior. |
| 9 (RLIN) |
7106 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fruits, fresh |
| Geographic subdivision |
General Santos City(Philippines) |
| General subdivision |
Buyers |
| -- |
Behavior. |
| 9 (RLIN) |
7107 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Vegetables |
| Geographic subdivision |
General Santos City(Philippines) |
| General subdivision |
Stores, retail. |
| 9 (RLIN) |
7108 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fruits,fresh |
| Geographic subdivision |
General Santos City(Philippines) |
| General subdivision |
Stores, retail. |
| 9 (RLIN) |
7109 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
