MARC details
| 000 -LEADER |
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| fixed length control field |
02908nam a22002773a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00004543635 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230503102718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230503b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
UP |
| Modifying agency |
UPMin |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG 993.5 2010 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
L47 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lerin, Klyde Christopher B., |
| Relator term |
author. |
| 9 (RLIN) |
3657 |
| 245 10 - TITLE STATEMENT |
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| Title |
Assessment of the retail outlet choice and buying behavior of fresh fruit and vegetable buyers in Cagayan de Oro City / |
| Statement of responsibility, etc. |
Klyde Christopher B. Lerin ; Glory Dee A. Romo, adviser. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 56 leaves : |
| Other physical details |
illustrations |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis, Undergraduate (BS Agribusiness Economics)--University of the Philippines, Mindanao |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
The rapid increase in the population of the country leads to high consumption for food. Among these are fruits and vegetables which are substitutes for meat and fish. These commodities can be sold in different retail outlet formats. Among these retail markets, there is a stiff competition between traditional markets and supermarkets. Because of the increasing number of supermarkets, some consumers are shifting from wet markets to supermarkets. This leads to a need to understand the retail outlet choice and buying behavior of fruit and vegetable consumers in Cagayan de Oro City. This, study, then, seeks to identify the frequency of visit by households per retail outlet and the factors affecting percentage of spending accounted for by each retail format for fresh fruits and vegetables. Generally, consumers are very particular with food safety which is reflected in the high rating of consumers rating to the said retail attribute. For wet market buyers, price was the most important variable in choosing a retail outlet while supermarket buyers considered food safety as the most important retail attribute. Payment by card had the lowest importance rating due to consumer's preference to pay by cash. Buyers frequency of visits vary per commodity for each retail outlet. Generally buyers visit the wet market 2-3 times a week for fruit and vegetable spending while middle income households buy fruits and vegetables once a week for both retail formats. Consumers mostly buy their fruits and vegetables in supermarkets rather than the wet market. Middle to high income consumers are now purchasing these commodities from supermarkets while low income consumers purchase these in traditional wet markets primarily because of convenience. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Vegetable buyers |
| Geographic subdivision |
Cagayan de Oro City(Philippines) |
| General subdivision |
Behavior. |
| 9 (RLIN) |
3658 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fruits, Fresh |
| Geographic subdivision |
Cagayan de Oro City(Philippines) |
| General subdivision |
Buyers |
| -- |
Behavior. |
| 9 (RLIN) |
3659 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Vegetables |
| Geographic subdivision |
Cagayan de Oro City(Philippines) |
| General subdivision |
Stores, Retail. |
| 9 (RLIN) |
3660 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fruits, Fresh |
| Geographic subdivision |
Cagayan de Oro City(Philippines) |
| General subdivision |
Stores, Retail. |
| 9 (RLIN) |
3661 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Romo, Glory Dee A., |
| Relator term |
adviser. |
| 9 (RLIN) |
1536 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
