Filipina in the web : (Record no. 2413)

MARC details
000 -LEADER
fixed length control field 03461nam a22002293a 4500
001 - CONTROL NUMBER
control field UPMIN-00004691654
003 - CONTROL NUMBER IDENTIFIER
control field UPMIN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231011114313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231011b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency upmin
Transcribing agency UPMin
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG993.5 2009 C54
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) D9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dy, Glory Pearl A.
Relator term author
9 (RLIN) 23860
245 ## - TITLE STATEMENT
Title Filipina in the web :
Remainder of title a semiotic analysis of top ten websites for the keyword Filipina /
Statement of responsibility, etc. Glory Pearl A. Dy
300 ## - PHYSICAL DESCRIPTION
Extent 99 leaves
502 ## - DISSERTATION NOTE
Dissertation note Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520 3# - SUMMARY, ETC.
Summary, etc. Filipina in the web: a Semiotic Analysis of Top Ten Websites for the Keyword?Filipina? is a thesis that looks into the general representation of the Filipina in the Web. This study aimed to find out if the Filipina in web search engines ? particularly on the first page (or top 10 sites) of the three Wen search engines: Google, MSN, and Yahoo- is generally viewed as a sex and dating objects. It also sought to understand, by looking at the daily trends of the website, the viewing dynamics of users interested on the Filipina. It also attempted to identify who contributed to the optimization of the website with the use of the keyword ?Filipina?. Finally, the study tried to find out if the images displayed on the phone pages of the top 10 websites contributed to the representation of the Filipina online. Using Geroge Drilon's Writing the Images (2003) and Juan C. Dursteler's ?Visual Rhetoric? (2008), images from the top ten websites were analyzed. Each image was generated from the top ten websites from a comparison of top ten optimized websites from three different search engines: Google, MSN, and Yahoo. The results showed that the massages presented by the images were straightforward. The representation of the Filipina in the web was greatly affected by ethical issues, with a number of graphic images addressed to specific audiences. The number of images affected the optimization of a particular representation. The three search engines ? Google, Yahoo, and MSN ? dominantly employed a negative representation of the Filipina as strongly contributed by the number of images found in optimized websites from Google. Based on the results of the study, consistency of the number and the theme of the images as well as links with the number of keywords for a particular site affected the ranking of sites. The scattered placement of images, excluding the footer, revealed that the entire space of the homepage was important to attract audiences. Emotional arguments were shown to be important in persuasive representation. Most of the contributing viewers of negative sites dominantly come from the Philippines. The significance of this thesis is that it can identify the representation of Filipina in the Web, thus easily targeting specific negative representations. It can identify the type of meaning of the images and their respective rhetorical skills to persuade audience interests. It can help call for a more websites to employ a positive representation of the Filipina. It can provide suggestions how to eliminate sites that employ a negative representation of the Filipina or sites that present Filipina as dating and/or sex objects. Finally, it can provide suggestions for further studies to organizations involved in feminist and gender issues.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication Arts
General subdivision Media arts
9 (RLIN) 23160
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a FI
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a UP
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Status Collection Home library Current library Shelving location Date acquired Source of acquisition Accession Number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2010-07-22 donation UAR-T-gd1611   LG993.5 2009 C54 D9 3UPML00033154 2022-10-05 1 2022-10-05 Thesis
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2010-07-22 donation UAR-T-gd1612   LG993.5 2009 C54 D9 3UPML00033155 2022-10-05 2 2022-10-05 Thesis
    Library of Congress Classification     Room-Use Only College of Humanities and Social Sciences University Library Theses 2010-07-22 donation CHSS-T-gd4988   LG993.5 2009 C54 D9 3UPML00023851 2022-10-05   2022-10-05 Thesis
 
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