Message reception of General Santos City's selected farmers : (Record no. 2417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02687nam a22002293a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00004721230 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230905152422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230905b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2010 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C54 B35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baluca, Anne Shane Marie A. |
| Relator term | author |
| 9 (RLIN) | 23513 |
| 245 ## - TITLE STATEMENT | |
| Title | Message reception of General Santos City's selected farmers : |
| Remainder of title | a case study of the effectiveness of the communication strategies used by Monsanto on Dekalb products / |
| Statement of responsibility, etc. | Anne Shane Marie A. Baluca |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 59 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This case study was conducted to assess the effectiveness of the communication strategies used by Monsanto in organizing and presenting DEKALB through the message reception of the farmers. The communication strategies namely, radio advertisements, informational handouts and field demonstrations were thoroughly analyzed to understand their individual impact and effectiveness to the farmers. Directed by the message comprehension model, the researcher carefully evaluated the process that came into play in the farmer's message reception. To create a more concrete correlation, the researcher first had to identify Monsanto's primary objectives in their DEKALB product promotion as a basis of reference for the communication strategies' effectiveness. The primary data of analyses were acquired by a series of interviews both with Monsanto employees directly involved during the promotion and the farmers themselves. The statement gathered from the series of interviews were then carefully segmented to analyze the statements clearly. With the data, analyses and results, this study recognized the effectiveness of Monsanto's communication strategies. DEKALB Radio advertisements were effective because of their completeness, information-wise. Informational handouts were also effective because the farmers only find the exact results of the DEKALB's trials and demonstrations in the handouts. Monsanto used terms which are easily understandable and in Cebuano language. Lastly, field demonstrations were deemed approvingly efficient among the strategies because they were participative. The farmer's queries were directly addressed. Field demonstrations also offered a live experience of the product application. Overall, the farmer's general receptions of each communication strategy's messages were positive. They accepted the strategies to be have a beneficial effect in their farming. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech Communication |
| 9 (RLIN) | 23165 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | College of Humanities and Social Sciences | 2010-07-22 | donation | CHSS-T-gd4991 | LG993.5 2010 C54 B35 | 3UPML00023856 | 2022-10-05 | 2022-10-05 | Thesis | |||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-t-gd1617 | LG993.5 2010 C54 B35 | 3UPML00033288 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1618 | LG993.5 2010 C54 B35 | 3UPML00033289 | 2022-10-05 | 2 | 2022-10-05 | Thesis |