The metamorphosis of Mincode : (Record no. 2425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02307nam a22002293a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00004750838 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231005104836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231005b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2010 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | D35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Danlay, Marlon John V. |
| Relator term | author |
| 9 (RLIN) | 23796 |
| 245 #3 - TITLE STATEMENT | |
| Title | The metamorphosis of Mincode : |
| Remainder of title | constructing a visual identity system for a coalition / |
| Statement of responsibility, etc. | Marlon John V. Danlay |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 77 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | In the 21st century, branding has become increasingly important for any organization. We are living in a time wherein there is a rapid increase in competition and the key to survival is differentiation. Products and services are becoming indistinguishable and competition creates infinite choices. Any organization that wishes to stay in the marketplace is a challenged to become walking brands. Now, companies are faced with the fact that being remembered is harder as each day passes. They must create strong brands for themselves and their products to stand out in the densely crowded marketplace. To be able to this, a company or a coalition needs effective needs an effective visual identity system that communicates well the corporate image and the quality of the products and services being offered. Gaining an interest in logos as I observe them everyday, my production research focused on constructing an appropriate visual identity system for Mindanao Coalition of Development NGO networks ? MINCODE, a coalition of twelve Mindanao NGO networks, for its branding program. My study is suggesting that the coalition's nature, its people, and the problem that I have seen with its current logo are major influences in the design of its visual identity system, made up of a new logo and a visual system that will eventually lead to the creation of a strong MINCODE brand identity. For MINCODE's new logo, I used the design principles simplicity, clarity, and flexibility, ideas which are still alien here in Mindanao and for its visual system, I designed it to be consistent and supportive with the logo. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1631 | LG993.5 2010 C54 D35 | 3UPML00033274 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1632 | LG993.5 2010 C54 D35 | 3UPML00033273 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2010-07-22 | donation | CHSS-T-gd4998 | LG993.5 2010 C54 D35 | 3UPML00023861 | 2022-10-05 | 2022-10-05 | Thesis |