The adoption of Davao branding system : (Record no. 2438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01963nam a22002293a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00004750853 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231129184445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231129b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2010 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | M374 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mateo, Kathy Mar S. |
| Relator term | author |
| 9 (RLIN) | 24181 |
| 245 #3 - TITLE STATEMENT | |
| Title | The adoption of Davao branding system : |
| Remainder of title | a case study on Sulu orchids farm / |
| Statement of responsibility, etc. | Kathy Mar S. Mateo |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 66 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The single-case study was conducted to explore the adoption process of SUL Orchids of Davao Branding program, and to identify all the factors that influenced such process. Roger's Diffusion of Innovation theory was used as an aid in organizing, presenting, analyzing the data. A long interview with the SUL Orchids Farm Manager, Mrs. Salvacion U. Leuenberger was done to gather all the necessary information. Moreover, short inquiries were also conducted with the program director of the Davao Branding Program, Ms. Mary Anne Abundo, the program assistant, Ms. Janine Joie Catadman and the SME Center in-charge, Ms. Jeni Hinlo through phone calls and short visits at the DCCCII office. Davao Branding documents were also used as supplementary data for the study. The study found out that the adoption of the SUL Orchids was exceptionally fast, not just because the program was free, but also because of the innovative personality of Mrs. Luenberger, her vision for the enterprise, and the status of the enterprise at the time of the adoption happened. The study has also confirmed that the success of diffusing an innovation does not solely rely on the characteristics of the innovation; it is the social context that strongly determines whether an adoption is possible. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech Communication |
| 9 (RLIN) | 23165 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1661 | LG993.5 2010 C54 M374 | 3UPML00033150 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1662 | LG993.5 2010 C54 M374 | 3UPML00033153 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2010-06-22 | donation | CHSS-T-gd5013 | LG993.5 2010 C54 M374 | 3UPML00023874 | 2022-10-05 | 2022-10-05 | Thesis |