The use of male imagery in a television commercial of a milk product for toddlers : (Record no. 2444)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02246nam a22002293a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00004750859 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240105162013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240105b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2010 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C54 R33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rabago, Reginelle Liesel S. |
| Relator term | author |
| 9 (RLIN) | 24648 |
| 245 #3 - TITLE STATEMENT | |
| Title | The use of male imagery in a television commercial of a milk product for toddlers : |
| Remainder of title | a video production and reception analysis / |
| Statement of responsibility, etc. | Reginelle Liesel S. Rabago |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 69 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | In the Philippines there is an increasing trend of change with with regards to the traditional roles assigned to each parent. Parallel to this current trend mentioned, gender stereotyping in television commercials in the Philippines are also becoming less. However, based on my observation, this trend is not yet visible in the advertisements of milk products for toddlers. This had caught my attention and decided to produce a television commercial using male imagery, in particular that role of the father of the child rearing process, as an endorser of milk product for toddlers. This would determine if using father as an endorser for the specified product is credible and feasible through conducting a focus group discussion and using reception analysis method afterwards. Aspects in making television commercial like script, storyboard and source characteristics were used to be able to produce one. After having for(4) attempts in producing one, I conducted the pretest of the commercial video by means of using focus group discussion. The results of this discussion were analyzed through the reception analysis method. These were done since my study also aimed to determine the feasibility and credibility of using male imagery in the said product. Analysis showed that there was an increasing trend change with regards to the traditional roles of parents in the Philippines. Moreover, it showed that indeed, fathers could be feasible and credible endorsers of milk products for toddlers. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1673 | LG993.5 2010 C54 R33 | 3UPML00032273 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2010-07-22 | donation | UAR-T-gd1675 | LG993.5 2010 C54 R33 | 3UPML00032933 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2010-06-22 | donation | CHSS-T-gd5019 | LG993.5 2010 C54 R33 | 3UPML00023880 | 2022-10-05 | 2022-10-05 | Thesis |