Branded! a visual semiotic analysis on how NCCC communicates their brand identity through print ads / (Record no. 2540)
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| fixed length control field | 02141nam a22002053a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00005727650 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240105151133.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240105b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2011 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | P89 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Puyod, Stephanie Victoria J. |
| Relator term | author |
| 9 (RLIN) | 24647 |
| 245 ## - TITLE STATEMENT | |
| Title | Branded! a visual semiotic analysis on how NCCC communicates their brand identity through print ads / |
| Statement of responsibility, etc. | Stephanie Victoria J. Puyod |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 87 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Advertisement contribute significantly to showing and shaping a company's brand and image. This study, branded! A visual semiotic analysis on how NCCC communicates their brand identity through print ads, is a content analysis on fifty image and print promo advertisements of the retail chain. New City Commercial Corporation (NCCC). The researcher conducted an initial corporate background study which helped in determining the branding strategies (market segment, position and audience approach) set by the company. The subsequent main ad content analysis then reveals how the company presents such market objectives through the print advertising medium. By noting the general themes regarding the ads' textual and visual content, the researcher was able to discern how the materials mainly featured benefits and urgency factors to attract and influence its audiences. Associative terms and word play techniques serve an important role in capturing the public's interest, highlighting these factors and creatively communicating the company's brand position. These are more emphasized and established through the ads' eye-catching and recurring visual elements, like large typeface, red fonts and radial lines. Furthermore, as the ads were evaluated and compared with NCCC's actual market objectives this study reveals that the company's corporate brand identity is relatively consistent with its cost-efficient, complete, caring and fun image projection. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media Arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - MEDA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2012-01-31 | donation | UAR-T-gd1758 | LG993.5 2011 C54 P89 | 3UPML00034163 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2012-01-31 | donation | UAR-T-gd1759 | LG993.5 2011 C54 P89 | 3UPML00034162 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2011-09-16 | donation | CHSS-T-gd5135 | LG993.5 2011 C54 P89 | 3UPML00024134 | 2022-10-05 | 2022-10-05 | Thesis |