Normal view MARC view ISBD view

Marketing margin analysis of the Philippine mango industry : (Record no. 2644)

MARC details
000 -LEADER
fixed length control field	02490nam a2200205 4500
001 - CONTROL NUMBER
control field	UPMIN-00002619629
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221005153339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	040127s2009 dap eng
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	upmin
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	LG993.5 2009
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	E2 A37
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Aguinaldo, Roxanne T.,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Marketing margin analysis of the Philippine mango industry :
Remainder of title	price transmission and net margins /
Statement of responsibility, etc.	Roxanne T. Aguinaldo ; Larry N. Digal, adviser.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 89 leaves :
Other physical details	illustrations
520 ## - SUMMARY, ETC.
Summary, etc.	This paper aims to examine the Philippine mango industry by marketing margin analysis. It is an important tool in examining the benefits received by the different players in the chain in providing the demands of the customers. Two ways of examining such benefits are price transmission and net margins analyses. Price transmission analysis is a way of studying if changes in costs at the farm level have reflected the prices at the retail level. On the other hand, the study of net margins of the different players in the mango supply chain is a way of understanding not only the cost incurred by the players but also the benefits and profitability of the different players in the chain. Results of this study showed that price transmission elasticities are inelastic thus, the increase in the farm price is greater than the increase in the next node in the chain. This also implies that inefficiency exists in the mango supply chain. Different cases of chains from Davao City and Digos City were considered in this study. Results showed that among wholesalers and retailers in Davao City, retailers have the higher net margin. Consequently, among grower and wholesaler-retailer in Digos City, the latter receives greater benefits. Classification of mango increases the net margins of the players because of the differentiation in price.. The results of this study also showed that mango farmers owning only about 50-60 trees have no access to information. Furthermore, the analysis of the cost structure implies that there is uneven distribution of benefits along the chain. There were players in the chain who extracted benefits from other players to gain higher profit. The cost structure also implies that wholesalers have the buying power. Thus, inefficiency exists.
502 ## - DISSERTATION NOTE
Dissertation note	Thesis, Undergraduate (BS Agribusiness Economics) -- University of the Philippines, Mindanao
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Digal, Larry N.,
Relator term	adviser.
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a	FI
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a	UP

Holdings
Home library	Current library	Date acquired	Accession Number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
University Library	University Library	2022-10-05	UAR-T-gd1259	LG993.5 2009 E2 A37	3UPML00032731	2022-10-05	c.1	2022-10-05	Thesis
University Library	University Library	2022-10-05	UAR-T-gd1260	LG993.5 2009 E2 A37	3UPML00032817	2022-10-05	c.2	2022-10-05	Thesis
University Library	University Library	2022-10-05	SOM-T-gd2750	LG993.5 2009 E2 A37	3UPML00018836	2022-10-05		2022-10-05	Thesis