Potential demand for civet coffee in Davao City / (Record no. 2651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02166nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00002649294 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005153339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040127s2009 dap eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | upmin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG 993.5 2009 E2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | L33 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lacandula, Joyce S., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Potential demand for civet coffee in Davao City / |
| Statement of responsibility, etc. | Joyce S. Lacandula ; Aurelia Luzviminda V. Gomez, adviser. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 50 leaves : |
| Other physical details | illustrations |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study was conducted with a view to determining the potential demand for Civet coffee in Davao City. The analysis utilized mainly primary data, which were gathered through in-person interview from coffee consumers of five selected coffee shops in Davao City: two of the coffee shops were serving civet coffee. Regression analysis was utilized to determine willingness to pay for civet coffee. Results show that majority of the consumers had heard about civet coffee, mostly from friends and acquaintances. Also, majority of the respondents were willing to try civet coffee. But those were willing to try were mostly those who were less than 35 years old, those who were single, and those in the higher income bracket. the regression analysis revealed that for all income groups, awareness about civet coffee and willingness to try the product were statistically significant in determining willingness to pay; both had positive relationship with WTP. Income, on the other hand was statistically significant in determining WTP only of the highest and lowest income groups. For the highest income group, there was a positive relationship between income and WTP; the relationship was negative for the lowest income group. The results indicate that indeed, there is potential demand for civet coffee in Davao City. Since the product appeared marketable to the higher income group, marketing strategies should be directed more to this group. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BS Agribusiness Economics)--University of the Philippines, Mindanao |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Civet coffee. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gomez, Aurelia Luzviminda V., |
| Relator term | adviser. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Fi |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UPMin |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-05 | UAR-T-gd1286 | LG993.5 2009 E2 L33 | 3UPML00032875 | 2022-10-05 | 2022-10-05 | Thesis | ||||||
| University Library | University Library | 2022-10-05 | UAR-T-gd1287 | LG993.5 2009 E2 L33 | 3UPML00032876 | 2022-10-05 | 2022-10-05 | Thesis | ||||||
| University Library | University Library | 2022-10-05 | SOM-T-gd2756 | LG993.5 2009 E2 L33 | 3UPML00018842 | 2022-10-05 | 2022-10-05 | Thesis |