Davao City's consumer attitude towards supplements : (Record no. 2746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02467nam a22002413a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006053310 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414180956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230414b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UP Min |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG 993.5 2012 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | D35 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dalogdog, Myca E., |
| Relator term | author. |
| 9 (RLIN) | 3369 |
| 245 10 - TITLE STATEMENT | |
| Title | Davao City's consumer attitude towards supplements : |
| Remainder of title | ampalaya (Momordica charantia Linn) tea on focus / |
| Statement of responsibility, etc. | Myca E. Dalogdog ; Sylvia B. Concepcion, adviser. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 81 leaves : |
| Other physical details | illustrations |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BS Agribusiness Economics)-- University of the Philippines, Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Demographic, psychographic and behavioral variables were used in order to find the consumer attitudes towards a dietary supplement such as the ampalaya tea. Inherently, the study aimed to characterize the possible segments existing in the dietary supplement industry. This was done in order to help the manufacturing in the strategic innovation of their, product, pricing and promotions. A face to face survey of 100 respondents was conducted in order to gather the primary data needed in the study. The samples were analyzed using Principal Components Analysis with Varimax Rotation to find the components that summarizes the ampalaya tea consumer attitudes. K-means clustering followed in order to identify the groups that showcase these attitudes. Lastly, cross-tabulation was pursued to create a profile of the members in each group. Results revealed that it is the consumers' product comprehension and the information credibility that affect their attitude towards ampalaya tea. Furthermore, a total of two clusters were identified. The first cluster were the hedonic ampalaya tea consumers since it was composed of individuals who still pursue pleasure eating over their welfare, while the members of the second cluster were called as the health-aware empathetics since they were aware of the link between their food choices and health. Generally, the consumers from the both clusters were somewhat apathetic to almost all the ampalaya tea attributes since they expressed a ?neither agree or disagree? attitude to most of the drink's features. It was the improvement of their well-being that primarily motivates them to consume ampalaya tea. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ampalaya tea. |
| 9 (RLIN) | 3370 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Concepcion, Sylvia B., |
| Relator term | adviser. |
| 9 (RLIN) | 569 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2014-01-07 | donation | UAR-T-gd1857 | LG993.5 2012 A3 D35 | 3UPML00033422 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2014-01-07 | donation | UAR-T-gd1858 | LG993.5 2012 A3 D35 | 3UPML00033421 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Room-Use Only | School of Management | University Library | Theses | 2012-05-30 | donation | SOM-T-gd2939 | LG993.5 2012 A3 D35 | 3UPML00019018 | 2022-10-05 | 2022-10-05 | Thesis |