The effectiveness of video conference meeting in information dissemination within the Bank of the Philippine Island (BPI) Southern Mindanao Area : (Record no. 2748)

MARC details
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001 - CONTROL NUMBER
control field UPMIN-00006053312
003 - CONTROL NUMBER IDENTIFIER
control field UPMIN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230913165230.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency UPMin
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG993.5 2011
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) C54 C33
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cabiza, Jennevy V.
Relator term author
9 (RLIN) 23560
245 #4 - TITLE STATEMENT
Title The effectiveness of video conference meeting in information dissemination within the Bank of the Philippine Island (BPI) Southern Mindanao Area :
Remainder of title reception analysis /
Statement of responsibility, etc. Jennevy V. Cabiza
300 ## - PHYSICAL DESCRIPTION
Extent 80 leaves
502 ## - DISSERTATION NOTE
Dissertation note Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520 3# - SUMMARY, ETC.
Summary, etc. For the Bank of Philippine Islands (BPI) to cope with their dispersed branches, videoconferencing is increasingly being examined as viable alternative to face-to-face meeting. This study aims to find out if videoconferencing is an effective medium for information dissemination between the three main branches of BPI (Manila, Cebu, and Davao) and whether the said communication medium I rich enough to disseminate complex information. Media Richness Theory by Daft and Lengel was used to evaluate BPI?s videoconference meetings. According to this theory, for a communication medium to be rich, it should convene with the Media Richness criteria, which are the capacity of the medium to provide rapid feedback, presence of multiple communication cues, language variety, personal focus of the medium. This theory also stated that the richer the communication medium, the richer the transmitted information. The clearer, less ambiguous, and accurate the information will be to the receivers of the message. This research was qualitative in nature. This study used the receptive analysis to know the quality of the information the receivers received using videoconferencing. The subjects of this study are the six managers of BPI southern Mindanao area that were constant participants of videoconferencing meetings. This study would like to find out the participants? perceptions of videoconferencing as a potential virtual collaboration medium for business and organization. The sources of analysis were: the semi-structured interviews with the six managers of BPI Business Corporate Center, some observations the researcher noticed, the criteria of Media Richness Theory, and the factors of an effectively communicated message namely, timeliness, clarity, accuracy, credibility, and relevance. This study has found out that BPI?s videoconference is not that rich because of the limitations of their videoconference facilities and some technical problems that the subjects of this study experienced during videoconference meetings. However, it cannot be labeled as lean or poor because it highly converges with the Media Richness criteria of rapid feedback and language variety. The respondents agreed that the information being cascaded through this medium is effective. It is effective in a sense that the medium and the kind of videoconference meeting that BPI has enable their respondents to ask and clarify points if they find it ambiguous and unclear.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication Arts
General subdivision Speech Communication
9 (RLIN) 23165
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a BACA - SPCM
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Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Status Collection Home library Current library Shelving location Date acquired Source of acquisition Accession Number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Room-Use Only College of Humanities and Social Sciences College of Humanities and Social Sciences   2012-06-01 donation CHSS-T-gd5225   LG993.5 2011 C54 C33 3UPML00024178 2022-10-05   2022-10-05 Thesis
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2015-10-03 donation UAR-T-gd2161   LG993.5 2011 C54 C33 3UPML00034764 2022-10-05 1 2022-10-05 Thesis
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2015-10-03 donation UAR-T-gd2162   LG993.5 2011 C54 C33 3UPML00034765 2022-10-05 2 2022-10-05 Thesis
 
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