An environmental scan on the public relations of the Queen City Development Bank Davao branch / (Record no. 2798)
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| fixed length control field | 02164nam a22002053a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006586027 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230715152510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230715b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2013 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Acampado, Florida Mae T. |
| Relator term | author |
| 9 (RLIN) | 23166 |
| 245 #3 - TITLE STATEMENT | |
| Title | An environmental scan on the public relations of the Queen City Development Bank Davao branch / |
| Statement of responsibility, etc. | Florida Mae T. Acampado |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 47 leaves. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This thesis paper involves an environmental scan of the external and the internal public relations of the Queen City Development Bank Davao Branch, in San Pedro St., Davao City, to study its clientele and employee profile, and to know how the bank influenced its current clients and employees. This environmental scan was carried out to identify any points of improvement that the bank can work on. The environmental scan was performed in two ways: 1) The clients were asked to fill out a survey questionnaire about their profile, their knowledge of the bank and its services, and their impressions of the bank and its staff, and 2) The employees were interviewed about their profile, their knowledge of the bank and their line of work, and their relationship with their clients and to their co-workers. The results showed that the clients, who are mostly within the business sector, utilize the word of mouth strategy because it allows them to gather more information and ask any further questions on the topic. As such, even with the bank's limited promotional material, the bank's employees are able to promote the bank's various products and services to possible clients with this strategy. In addition to this, the current clients are exposed to the employees? knowledge and efficiency in their work, approachability, and good customer handling. These clients then promote the bank to relatives and/or acquaintances, and encourage them to avail of the bank's services as well. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech Communication |
| 9 (RLIN) | 23165 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - SPCM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | College of Humanities and Social Sciences | 2013-06-06 | donation | CHSS-T-gd5542 | LG993.5 2013 C54 A22 | 3UPML00024523 | 2022-10-05 | 2022-10-05 | Thesis | ||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2016-03-18 | donation | UAR-T-gd2313 | LG993.5 2013 C54 A23 | 3UPML00036607 | 2022-10-05 | 2022-10-05 | Thesis |