Davao : (Record no. 2805)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02029nam a22002053a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006586034 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230927141223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230927b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2013 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C37 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Castidad, Michelle Y. |
| Relator term | author |
| 9 (RLIN) | 23676 |
| 245 ## - TITLE STATEMENT | |
| Title | Davao : |
| Remainder of title | life is here an evaluation of Davao City branding through its tourism campaign posters / |
| Statement of responsibility, etc. | Michelle Y. Castidad |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 97 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study is a content analysis of the 13 official posters of ?Davao: Life is Here? tourism campaign. It aimed to identify what approaches were used in the ad for the public. Furthermore, it also analyzed how the ads present and affect Davao's image/position/status as a city. First, a research on the selling image of Davao ( the 11 reasons why life is here and 10 reasons why invest in Davao) were measured using the quality of life indicators in which the results showed that Davao is worthy of its claim Life is Here?. After proving that Davao is worthy of using its city branding ?Davao: Life is Here?, all the data were used to further evaluate ?Davao: life is here? 13 posters. The researcher evaluated and analyzed Davao City's current tourism campaign through its 13 posters by recalling and using these following visual guides: Dillion Writing in Images (2007) ? was used to determine the whole relationship of the text and images of the posters: whether it has stable relations or unstable relations. Timothy Samara (2007) proposed twenty rules in graphic design ? was used in scrutinizing the visual design elements of the posters. Jib Fowles?s (1996) proposed key questions in analyzing ads ? was used to further evaluate the posters? content. Lasswell's Communication Model? was used to derive conclusions about the wholeness of Davao's branding. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - MEDA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | College of Humanities and Social Sciences | 2013-06-06 | donation | CHSS-T-gd5549 | LG993.5 2013 C54 C37 | 3UPML00024529 | 2022-10-05 | 2022-10-05 | Thesis | ||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2016-03-19 | donation | UAR-T-gd2319 | LG993.5 2013 C54 C37 | 3UPML00036671 | 2022-10-05 | 2022-10-05 | Thesis |