Taking products of scientific research from the lab to the public : (Record no. 2807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02428nam a22002053a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006586036 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231021150404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231021b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2013 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | G35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gamalong, Alethea Louise D. |
| Relator term | author |
| 9 (RLIN) | 23965 |
| 245 ## - TITLE STATEMENT | |
| Title | Taking products of scientific research from the lab to the public : |
| Remainder of title | a communication plan to build the image of sago noodles as a consumer product / |
| Statement of responsibility, etc. | Alethea Louise D. Gamalong |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 134 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Because of the dynamics of science communication has been limited to the communication of tangible products of scientific research as products of science; this study explored the application of marketing, particularly public relations, to take products of scientific research to the public as consumer products. Using the sago noodles as a case in point, this thesis made use of science communication to communicate products of scientific research to the intermediary influential (private sector, government and media) and marketing principles and techniques to communicate to the general public. Using the product differentiation approach, the following are the identified bases of differentiation of the sago noodles: healthy, naturally nutritious and more affordable than regular and enriched wheat-based noodles. The STP (Segmentation-Targeting- Positioning) process model was also used. For the case of the sago noodles, the target market was the Davao City population, primarily the low-income consumers as most vulnerable to misinformation or lack of health information, malnutrition and food unavailability. The position that was identified was basically that of a noodle product that is healthy, naturally nutritious and more affordable than regular and enriched wheat-based noodle. The consumer-decision making process and the adult learning cycle were applied in this research to determine how to reach the target public. All of the above-mentioned principles and techniques were incorporated in the ROPE process of the communication plan and were used as bases for the strategies identified. As a result, a sample communication plan using the sago noodles has been produced. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech Communication |
| 9 (RLIN) | 23165 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - SPCM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2016-03-18 | donation | UAR-T-gd2311 | LG993.5 2013 C54 G36 | 3UPML00036605 | 2022-10-05 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2013-06-06 | donation | CHSS-T-gd5555 | LG993.5 2013 C54 G35 | 3UPML00024535 | 2022-10-05 | 2022-10-05 | Thesis |