Why it's more fun here : (Record no. 2809)
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| 000 -LEADER | |
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| fixed length control field | 02169nam a22002053a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006586038 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231010161537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231010b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2013 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | D58 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Divinagracia, Angellika B. |
| Relator term | author |
| 9 (RLIN) | 23844 |
| 245 ## - TITLE STATEMENT | |
| Title | Why it's more fun here : |
| Remainder of title | an iconological analysis on the representation of fun in DOT'S 'Meme' TVC (It's more fun in the Philippines International Campaign) / |
| Statement of responsibility, etc. | Angellika B. Divinagracia |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 106 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Last April 20, 2012, the Department of Tourism released their first international TVC, entitled ?MEME?, for their current tourism branding campaign. ?It?s More Fun in the Philippines? which highlights Filipinos as the country?s main asset. This study, Why It?s More Fun Here: an Iconological Analysis on the representation of fun in DOT?s ?MEME? TVC (It?s More Fun in the Philippines International Campaign), analyzed the 15 memes using Panofsky?s Iconology to determine how each meme told why it?s more fun in the country and how its represented the Filipinos. The study was divided into three sections patterned after Gillian Rose?s Three Sites of Meaning: Site of Production, Site of Image, and Site of Audiencing. The Site of Production looked into the Department of Tourism?s intention and goals in creating the campaign and how memes as a medium contributed to the meaning of the TVC. The Site of Imaging was where the fifteen memes analyzed. The analysis revealed some Filipino traits and behaviors which are indeed known for. Lastly, the Site of Audiencing looked into the perceptions of international community towards the Philippines by examining factors that affect tourist arrivals in the country. Winning over to eliminate the unfavorable perceptions that our neighboring countries have towards us. This study proved of effectiveness of memes as a medium and the use of social media as a tourism marketing strategy. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media arts |
| 9 (RLIN) | 23160 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - MEDA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2016-03-19 | donation | UAR-T-gd2323 | LG993.5 2013 C54 D58 | 3UPML00036685 | 2022-10-05 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2013-06-06 | donation | CHSS-T-gd5553 | LG993.5 2013 C54 D58 | 3UPML00024533 | 2022-10-05 | 2022-10-05 | Thesis |