Enhancing the image : (Record no. 2821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02061nam a22001933a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006615635 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231201181727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231201b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UPMin |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2013 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | M45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mendoza, Shirley Anne M. |
| Relator term | author |
| 9 (RLIN) | 24244 |
| 245 ## - TITLE STATEMENT | |
| Title | Enhancing the image : |
| Remainder of title | University of the Philippines Mindanao institutional radio ad and audio production thesis / |
| Statement of responsibility, etc. | Shirley Anne M. Mendoza |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 48 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | University of the Philippines in Mindanao is one of the seven constituent universities of the University of the Philippines. Given birth during the year 1995 through Republic Act 7889, Up Mindanao is a premier state university that has aimed to set the benchmark for academic excellence in the region. For several years now, UP Mindanao has gradually been making a name for itself. Despite being a young campus, the university has proven to continually aim for higher standards of education through its participation in local and international conferences and competitions, and through its academic publications. However, it is undeniable that the university still in need of a localized promotion. Despite the existence of Public Relation tools for UP Mindanao, a promotion tool that is targeted to the general public is not yet at hand. The production of an institutional radio advertisement for UP Mindanao addresses this need, created with the purpose of increasing public awareness and enhancing UP Mindanao's image. The researcher has gone through many stages to materialize the product, from data gathering, scriptwriting, background music production, recording, mixing, and finally, rendering. More than just a production, the researcher also views this as a study on how Public Relation tools such as an institutional advertisement can address every organization's need for promotion and public image development. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | BACA - MEDA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Preservation Copy | Non-Circulating | University Library | University Library | Archives and Records | 2016-03-18 | donation | UAR-T-gd2303 | LG993.5 2013 C54 M45 | 3UPML00033090 | 2022-10-05 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Room-Use Only | College of Humanities and Social Sciences | University Library | Theses | 2022-10-05 | CHSS-T-gd5561 | LG993.5 2013 C54 M45 | 3UPML00024543 | 2022-10-05 | 2022-10-05 | Thesis |