Consumer's purchasing behavior and household willingness to purchase asparagus in Cagayan De Oro City and Davao City / (Record no. 2869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02263nam a22002293a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00006645262 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230503161230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230503b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UP Min |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG 993.5 2012 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | M33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Megalbio, Danette Jennifer R., |
| Relator term | author. |
| 9 (RLIN) | 3690 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer's purchasing behavior and household willingness to purchase asparagus in Cagayan De Oro City and Davao City / |
| Statement of responsibility, etc. | Danette Jennifer R. Megalbio ; Stella Victoria D. Libre, adviser. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 55 leaves : |
| Other physical details | illustrations |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (BS Agribusiness Economics)--University of the Philippines, Mindanao |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The study focuses on determining the household's willingness to purchase asparagus in two major cities in Mindanao-Cagayan de Oro City and Davao City. The study identifies the different factors that affect the decision of the consumers in purchasing asparagus. Binary logistic regression, descriptive and inferential analyses were used to identify the probability that the decision-makers are willing to purchase asparagus and to determine the reasons that affect their purchasing decisions. Out of the 200 respondents, 123 (61.5%)were considered to be the captured market or the consumers who purchase asparagus, and the remaining 77 (38.5%) were considered to be captured market or respondents who do not purchase asparagus but willing to buy asparagus. The primary reason why consumers purchase asparagus is because it is nutritious. Majority of the captured market purchase at the supermarket and find cleanliness, accessibility, atmosphere and freshness of the product to be a significant factor in choosing the place of purchase. For the target market, 69% are willing to purchase asparagus. However, for both captured and target markets, they are not willing to purchase more asparagus if the price decreases and income increases. It is recommended that producers and sellers increase the level of awareness to stir the interest of the non-consumers by creating marketing strategies that could easily attract the consumers. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Libre, Stella Victoria D., |
| Relator term | adviser. |
| 9 (RLIN) | 3691 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2013-08-14 | donation | UAR-T-gd1796 | LG993.5 2012 A3 M33 | 3UPML00033117 | 2022-10-05 | 1 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2013-08-14 | donation | UAR-T-gd1797 | LG993.5 2012 A3 M33 | 3UPML00033030 | 2022-10-05 | 2 | 2022-10-05 | Thesis | ||||
| Library of Congress Classification | Not For Loan | Room-Use Only | School of Management | University Library | Theses | 2013-05-28 | donation | SOM-T-gd3152 | LG993.5 2012 A3 M33 | 3UPML00019215 | 2022-10-05 | 2022-10-05 | Thesis |