Exploring the role of pictures in tthe health promotional materials : (Record no. 2903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01977nam a22001453a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00007296448 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005161811.0 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2014 C54 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | C33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cablayda, Kissel G. |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring the role of pictures in tthe health promotional materials : |
| Remainder of title | a production and quasi-experimental study on dengue prevention posters among the students of Talomo Central Elementary School / |
| Statement of responsibility, etc. | Kissel G. Cablayda |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 74 leaves |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pictures are very helpful to aid the need for health communication especially in recalling health messages-this phenomenon is called the Picture Superiority effect. Hence, there is no known study that seeks to understand the role of pictures in health promotional materials. It is important to make a study that seeks to understand how to relay an effective health message through optimizing the communication channels such as pictures. Thus, this study was designed to figure out: (1) if PSE have different impact on health promotional materials; (2) is different types of pictures (e.g. illustrations or photographs) in a promotional material (poster) have significant difference on the recall messages; (3) how posters be designed and produced to enhance attention, comprehension and recall to health promotional materials. The study used a Pre-test, Post-test Control group Quasi Experimental Design among the 236 students of Talomo Central Elementary School. Results show that PSE have different impact on health promotional materials in terms that it provides no significant change in recalling the health information. There was no significant difference in the message recall before and after the two kinds of posters were presented. However, certain threats to validity may have influenced the results of the study. These are instrumentation, maturity, and selection. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (B.A. Communication Arts) -- University of the Philippines Mindanao |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Media Arts |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-05 | CHSS-T-gd5785 | LG993.5 2014 C54 C33 | 3UPML00024818 | 2022-10-05 | 2022-10-05 | Thesis |