Development and design of an HIV/AIDS prevention campaign plan for high school students in Digos City / (Record no. 2927)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02274nam a22001453a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00007296472 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221005161813.0 |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2014 A7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | Te |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Te, Danielle Marie Irish T. |
| 245 ## - TITLE STATEMENT | |
| Title | Development and design of an HIV/AIDS prevention campaign plan for high school students in Digos City / |
| Statement of responsibility, etc. | Danielle Marie Irish T. Te |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 118 leaves |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The study entitled, Development and design of HIV/AIDS prevention campaign plan for high school student in Digos City generally planned to develop and design a communication campaign plan for HIV/AIDS awareness and prevention among third and fourth year high school students in Digos City. This involved a formative evaluation using a self-administered questionnaire involving 180 high school students from three main high schools in Digos. It also made use of focus group discussion among teachers, principal, students, parents and community leader to know their opinions regarding the campaign and use these in the development of the campaign plan. To add, statistical analysis was used to analyze the relationship between variables in the formative evaluation on high school students. The Chi-square Test of Independence showed relationships between behavioral determinants of HIV/AIDS prevention and socio-demographic characteristics. Also, building from the result of the formative evaluation, a set of strategies for the campaign was designed. Important campaign components such as (1)objectives, (2) audience segmentation, (3) CITAP, (4) campaign branding and positioning, and (5) message design and media selection. The strategy was followed by the Implementation Plan which spelled out the plans for pretesting materials, training of Staff and other Patterns in the Campaign and Partnership Plan. Monitoring and evaluation spelled out the plans for process evaluation and summative/impact evaluation which are important in assessing the success of the campaign. Finally, provision for sustainability is included so that the initial success of the plan can be sustained as well as scaled up in other areas in Davao del Sur. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (B.A. Communication Arts) -- University of the Philippines Mindanao |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication Arts |
| General subdivision | Speech/Corporate Communication |
| Withdrawn status | Lost status | Damaged status | Status | Collection | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-10-05 | CHSS-T-gd5805 | LG993.5 2014 A7 Te | 3UPML00024834 | 2022-10-05 | 2022-10-05 | Thesis |