MARC details
| 000 -LEADER |
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02904nam a22002413a 4500 |
| 001 - CONTROL NUMBER |
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UPMIN-00007414835 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230505183532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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230505b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
upmin |
| Transcribing agency |
UPMin |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.5 2014 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
M6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Montejo, Alexandra Marla Y., |
| Relator term |
author. |
| 9 (RLIN) |
4128 |
| 245 ## - TITLE STATEMENT |
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| Title |
Consumer preferences on mango (Magnifera indica L.) fruit in Davao City, Philippines : |
| Remainder of title |
a conjoint analysis / |
| Statement of responsibility, etc. |
Alexandra Marla Y. Montejo ; Nikko L. Laorden, adviser. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
71 leaves |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Thesis, Undergraduate (B.S. Agribusiness Economics)-U.P. Mindanao |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Carabao Mango has always been an attraction for foreign markets. Foreign countries would usually flock in our country to get a taste of these sweet mangoes. However, due to poor practices from the farm growers and other actors involved, the quality of the mangoes declined. The objective of the study was to assess which attribute combination were more attractive to the consumers. Also, this study identified market segments. In this way, marketers would know what product would be attractive to a specific market group. This would help farmers, marketers, retailers, and producers, especially from the Island Garden City of Samal, improve their sales thus gaining higher profits. Orthogonal design was used to create hypothetical products that were rated by the respondents. Respondents were asked to rate the products accordingly. Rating-based system conjoint analysis was used to identify which among the attributes were most attractive to the consumers. It was discovered that the ideal product for the respondents should be organically grown, large in size, has a sweet smell, with packaging, and a price of 34.04 or lower. Cluster analysis was used to generate market segments. Cluster 1, which was named "Not-so Sweet" cluster, preferred a product that is sweet smelling, organically grown, large sized, with packaging, and price must be 34.04 or lower. Cluster 2, "The Wealthy Traditionalists" cluster, favored products that are sweet smelling, large in size, with packaging, traditionally grown, and has a price of 52.29 or lower. Cluster 3, "Health Enthusiasts" cluster, ideal product is sweet smelling, large in size, with packaging organically grown, and has a price of 34.04. The results made it clear that different market segments have different preferred products. Farmers, marketers, retailers, and producers should know their market first in order to know what type of products to sell. Branding their products would also help them have a name in the industry. Other attributes were not included so as not to exhaust the respondents and avoid biases from the ratings. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Carabao mango |
| 9 (RLIN) |
4129 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Laorden, Nikko L., |
| Relator term |
adviser |
| 9 (RLIN) |
1605 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
