Consumer preference using analytic hierarchy process (AHP) for dairy milk in Davao City / (Record no. 2954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02897nam a22002413a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UPMIN-00007622030 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230518114340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230518b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | upmin |
| Transcribing agency | UPMin |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | LG993.5 2015 A3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | R58 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivas, Carlo L., |
| Relator term | author. |
| 9 (RLIN) | 7575 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer preference using analytic hierarchy process (AHP) for dairy milk in Davao City / |
| Statement of responsibility, etc. | Carlo L. Rivas ; Thaddeus R. Acuna, adviser. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 60 leaves |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis, Undergraduate (B.S. Agribusiness Economics)--U.P. Mindanao |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Not available to the general public. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Since the onset of Agricultural Revolution, people had started to change its diet through the inclusion of agricultural products such as meat, milk and various agricultural consumables. Today, milk had become one of the essential part of human diet for the fact that there are many people depend on milk to suffice for their nutritional needs. The most common dairy milk produced in the market then is Cow's milk. However, due to research further studies on milk, it had been found that Cow's milk can pose health threats to consumers. Two alternatives that people discovered are Dairy goat and Carabao's milk. However, there are still some factors which hinder the consumption of the said dairy milk alternatives. This study was conducted to identify the reasons and specific parameters as to why there are still very few people who would prefer and consume Dairy goat milk despite the recent discoveries on its nutritional and physicochemical advantages against Cow's milk. A survey was administered throughout Davao City for 251 respondents which aimed to determine the outright preference of consumers towards dairy milk alternatives and to identify the factors which are most considered by consumers when purchasing dairy milk in Davao City. Using Analytic Hierarchy Process (AHP), the results of the survey shoed that the most preferred Dairy milk alternative is Cow's milk, having 0.722 final its final priority in the Decision Hierarchy. Dairy goat and Carabao 's milk had final priorities of 0.184 and 0.093, respectively. There were six milk attributes identified in the study which were used for the AHP namely; Price, Packaging, Availability, Taste, Physicochemical Properties and Nutritional Value. Among the determined dairy milk attributes, the most important attributes having the highest priorities are Taste, Nutritional Value and Availability, respectively. The three most important dairy milk attributes can be directly related to Cow's milk which justifies the result that Cow's milk is the most preferred dairy milk alternatives by consumers of various age, household income level and education in Davao City. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Acuna, Thaddeus R., |
| Relator term | adviser. |
| 9 (RLIN) | 1550 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Status | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| Library of Congress Classification | Room-Use Only | School of Management | School of Management | Theses | 2015-07-28 | donation | SOM-T-gd3273 | LG993.5 2015 A3 R58 | 3UPML00019323 | 2022-10-05 | 2022-10-05 | Thesis | ||||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2015-09-03 | donation | UAR-T-gd2108 | LG993.5 2015 A3 R58 | 3UPML00034712 | 2022-10-05 | 1 | 2022-10-05 | |||||
| Library of Congress Classification | Not For Loan | Preservation Copy | University Library | University Library | Archives and Records | 2015-09-03 | donation | UAR-T-gd2109 | LG993.5 2015 A3 R58 | 3UPML00034711 | 2022-10-05 | 2 | 2022-10-05 | Thesis |