Jennie's Bakeshop, Inc. / (Record no. 3054)

MARC details
000 -LEADER
fixed length control field 03437nam a22002533a 4500
001 - CONTROL NUMBER
control field UPMIN-00008450826
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221005162555.0
040 ## - CATALOGING SOURCE
Original cataloging agency upmin
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG993.2 2008 M21
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) C67
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cordero, Rajah B.,
Relator term author.
245 ## - TITLE STATEMENT
Title Jennie's Bakeshop, Inc. /
Statement of responsibility, etc. Rajah B. Cordero ; Larry N. Digal, Sylvia B. Concepcion, Aurelia Luzviminda V. Gomez, advisers.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Davao City :
Name of publisher, distributor, etc. School of Management, University of the Philippines Mindanao,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent 61 leaves
500 ## - GENERAL NOTE
General note Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, December 2008
520 ## - SUMMARY, ETC.
Summary, etc. Jennie's Bakeshop, Inc. is a family-owned business catering to the bakery needs of the town of Mlang and the nearby town of Tulunan. What started to be a home-based bakery has already grown into 5 outlets, a refreshment/fast food and a clubhouse & restaurant. The owner's primary vision of putting up the business is just to have a small source of income to support the growing family. But the also growing market in Mlang was the reason for Mr. Bernie Abasquez, who is the present Vice Mayor of Mlang, and his wife Jennife to expand the bakery and open more outlets. This paper aims to provide Jennie?s Bakeshop with proposed strategies and measures that can help increase its profitability and maximize its potential as a market leader in Mlang and its neighboring towns. Figure 1 is the strategic management model used as a general framework for this paper. Analysis of the strengths, weaknesses, opportunities and challenges/threats showed the following factors as the strongest components that will affect the success of the business. Strengths of Jennie?s are: high record of sales, high capacity of paying financial obligations, the owners strong background in the bakery business and being directly involved in the production and its wide array/ selection of breads. Its weaknesses are: no established Vision, Mission, and Goals, high operating cost and low revenue, no established projection of production; decisions are based on a ?come and go? principle, the lack of new products and the focus on breads and cakes only. For the opportunities, these are: prices are not controlled/regulated by the local agencies, bread as one of the major segments of the food industry and being part of the Filipino diet with per capita consumption of 14kl per year and the Filipino's changing lifestyle of regularly dining with family outside of home. While the threats/challenges are: the increasing prices of flour, other ingredients and packaging materials, generally, bakeries have high operating cost and unstable peace and order situation. Through the use of Quantitative Strategic Planning Model (QSPM), strategies were formulated to address the issues above. The strategies identified are: 1. Produce more/ new products; 2. Expand refreshment menu and add fast food products; 2. Expand market by tapping the canteen in all schools in Mlang. These strategies will maximize the potential and operating assets of Jennie's Bakeshop and increase its sales, which will both, address the minimal revenue it gain with the present production.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic plan
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Policy and Strategic Planning
Curriculum code M241
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Digal, Larry N.,
Relator term adviser.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Concepcion, Sylvia B.,
Relator term adviser.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gomez, Aurelia Luzviminda V.,
Relator term adviser.
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a UP
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a FI
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Status Home library Current library Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
    Library of Congress Classification     University Library University Library 2022-10-05   LG993.2 2008 M21 C67 2022-10-05 2022-10-05 Thesis
 
University of the Philippines Mindanao
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