MARC details
| 000 -LEADER |
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| fixed length control field |
03599nam a22002293a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00008598826 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221005163309.0 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
upmin |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.2 2007 M21 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
R35 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Rallos, Elna M., |
| Numeration |
eauthor |
| 245 10 - TITLE STATEMENT |
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| Title |
A plan to sustain: |
| Remainder of title |
the strategic plan for RC Agribusiness Center / |
| Statement of responsibility, etc. |
Elna M. Rallos |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Davao City : |
| Name of publisher, distributor, etc. |
School of Management, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2007 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
ix, 120 leaves |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, December 2007 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
RC Agribusiness Center, a producer of quality tissue culture plantlets and fresh fruit products, competes with multi-national banana producing firms. To effectively do so, it needs a strategic plan that will serve as the company's guide towards a sound human resource program and a better financial direction. An evaluation of the company's internal environment has identified a number of significant strengths and weaknesses. For strengths, the company has unique marketing in place, capacity in terms of volume of banana plantlets and fresh fruits, and the owner's will to operate despite unstable financial situation. The owner is also willing to improve the company's human resource department and encourage employee teamwork to help make the company survive. The company's weaknesses include the absence of an articulated set of corporate objectives, no proper budgeting methods, low yields due to low technology, unsound human resource practices, and operational problems. Likewise, from the evaluation of the company's external environment, it has identified various threats and opportunities. The company's opportunities include its lack of competition since it is the only locally established tissue culture laboratory in the entire Region XII. There is also increasing demand for banana tissue culture due to land expansion and rehabilitation for planting, support of government, awareness of banana planters to use the tissue cultured plantlets, and global campaign about the health benefits of banana. Among the company's threats are prevalence of pests and diseases, inadequate farm to market roads, peace and order concerns in Region XII, rapid expansion of multi-national banana plantation, price bargaining of new entrants that offers lower prices, and bargaining force of suppliers with cash on delivery terms and higher price. Combining the strengths, weaknesses, opportunities and threats in the light of the new formulated Vision, Mission, and Goals resulted in the identification of the three strategic proposals, namely: enhancing operational efficiency, fund allocation and market penetration. Enhancing operational efficiency will help the company answer the demand and supply of quality banana tissue culture and fresh fruit products. The strategy will also help the company to be a responsible employer to its strong asset, its employees. Fund allocation, on the other hand, will enable the company to allocate important needs for quality improvements and market penetration. Market penetration strategy will allow the firm to penetrate the banana industry not only in Region XII and Mindanao but also the entire Philippines. The identified strategies were all used to assure that RC Agribusiness Center can compete in the production of tissue cultured plantlets for the banana industry. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Strategic plan |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Policy and Strategic Planning, |
| Curriculum code |
M241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rallos, Elna M., |
| Relator term |
adviser. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Durana, Annalee D., |
| Relator term |
adviser. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
UP |
