MARC details
| 000 -LEADER |
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| fixed length control field |
03213nam a22002893a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00008983635 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230315142519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230315b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
upmin |
| Transcribing agency |
UP Min |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.2 2013 M21 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
Q55 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Quiniñeza, Rachel Ann D., |
| Relator term |
author. |
| 9 (RLIN) |
2950 |
| 245 #2 - TITLE STATEMENT |
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| Title |
A strategic plan for sales and foreign trade of Lapanday Fruits Corporation / |
| Statement of responsibility, etc. |
Rachel Ann D. Quiniñeza ; Thaddeus R. Acuña, Vlademir A. Shuck, Albert Joseph A. Fedillaga, advisers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Davao City : |
| Name of publisher, distributor, etc. |
School of Management, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 82 leaves |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis, Graduate (Master in Management)--University of the Philippines MIndanao, December 2013. |
| 500 ## - GENERAL NOTE |
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| General note |
Confidential |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Philippines is an agriculture-based economy with 11 percent of the GDP coming from the agriculture industry. One of the top exported agricultural products is the Cavendish banana of the country. In 2012, around 200 million boxes of bananas were exported. One of the top banana producers and exporters in the country is the Lapanday Foods Corporation (LFC). This study aims to formulate a strategic plan for the Sales and Foreign Trade Operations (SAFTO) Group of LFC. This strategic plan adapted the Wheelen and Hunger Model (2010). This model consists of four phases. These are environmental scanning, strategy formulation and selection, strategy implementation, strategy control and evaluation. In identifying the strategies for the group, the external and internal environments were assessed. In formulating strategies SWOT Matrix was used. Furthermore, in selecting the best strategy, Quantitative Strategic Planning Matrix (QSPM) was utilized. The main issue that the company, as well as the SAFTO group, is facing is on fulfilling the order of the customers. This is especially because the production volume of the company is affected by Typhoon Pablo. In 2013, the company?s supply decreased by approximately 34 percent. Furthermore, there is a huge gap between demand and available supply on the first half of the year. This problem hinders the SAFTO group in achieving their volume commitment to the customers. The strategies generated from the SWOT Matrix for the SAFTO group are as follows: (1) Market Penetration, (2) Establishing a regular market in South East Asia Market, and (3) Negotiate for a new price increase. Based on QSPM, the most attractive strategy is market penetration. To be able to make it happen, the company will outsource fruits that cannot be fulfilled by the production. This is further gain the confidence of customers especially with the current condition of the company. In order for this strategy to be successful, several programs were recommended to certain areas of the organization. Control systems also need to be established to monitor the development of these program. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Policy and Strategic Planning, |
| Curriculum code |
M241 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Acuña, Thaddeus R., |
| Relator term |
adviser. |
| 9 (RLIN) |
1550 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shuck, Vlademir A., |
| Relator term |
adviser. |
| 9 (RLIN) |
907 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Fedillaga, Albert Joseph A., |
| Relator term |
adviser. |
| 9 (RLIN) |
576 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
