MARC details
| 000 -LEADER |
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| fixed length control field |
02376nam a22002773a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
UPMIN-00009013285 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UPMIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230315160302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230315b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
upmin |
| Transcribing agency |
UP Min |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LG993.2 2012 M21 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
R84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rufo, Mary Joy A., |
| Relator term |
author. |
| 9 (RLIN) |
2987 |
| 245 10 - TITLE STATEMENT |
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| Title |
Designing its journey : |
| Remainder of title |
a strategic paper for an Ice Cream Company / |
| Statement of responsibility, etc. |
Mary Joy Agustin Rufo ; Adela G. Ellson, Thaddeus R. Acuña, advisers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Davao City : |
| Name of publisher, distributor, etc. |
School of Management, University of the Philippines Mindanao, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
iv, 60 leaves |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, December 2012. |
| 500 ## - GENERAL NOTE |
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| General note |
Confidential. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Allegro Ice cream is a young enterprise under Glory Foods Corporation that started in the year 2007. In the beginning of the business, it had a very overwhelming response from the market. This led to further enhancements to the plant as well as acquiring more investments. However, since 2009 when the Marketing and Sales area weakened, total sales performance began to decrease up to 50% (2007-2011) and has not yet recovered, which also resulted to poor efficiency. Even though the remaining slice in the ice cream industry market is at as low as 6%, Allegro Ice cream tries to thrive in the competition because of its various strengths such as its branding and uniqueness. It has a very weak Marketing and Sales aspect thus this plan emphasizes on this matter. Allegro will maximize market penetration to increase coverage and sales. Particularly, increase Marketing (and R&D) budget and efforts to intensify Sales and Marketing Performance, utilize existing marketing paraphernalia, increase revenue from the existing market coverage, maximize Production efficiency, and improve organizational and human resource systems. It targets to achieve a 6% Sales increase by July 2013, and an annual sales increase of 10% (of the preceding year), and 100% sales increase by 2017 (2011 as base year) and be sustained. The strategy implementation shall be documented, monitored and evaluated. |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
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| Main curriculum objective |
Policy and Strategic Planning, |
| Curriculum code |
M241 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellson, Adela G., |
| Relator term |
adviser. |
| 9 (RLIN) |
897 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Acuña, Thaddeus R., |
| Relator term |
adviser. |
| 9 (RLIN) |
1550 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
FI |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
UP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Thesis |
